YouTube Advertising
Work with our team of professionals to create YouTube advertising campaigns that deliver a measurable return on investment for your business.
Whatever your requirements, we are here to help you.
Our YouTube marketing services are designed to save you both time and money while delivering the results you expect.
With Purple Penguin, you’ll benefit from YouTube video marketing services that include video promotion and YouTube advertising services.
Get Specialist Help From An Experienced Team of Experts From An Agency You Can Trust!
Using YouTube for marketing is not just about harnessing its vast audience, but also about its ability to offer precise targeting and deliver cost-effective advertising campaigns. It’s a platform where your brand can shine through visual storytelling and where you can engage with your audience in meaningful ways, understanding every action through detailed analytics.
Benefits Of YouTube?
More than two billion users sign in to YouTube every month and more than one billion hours of video are watched every day.
YouTube's also the second biggest search engine in the world, making it one of the best platforms to reach your audience.
YouTube ads are an effective strategy for you to maximise brand awareness. By leveraging YouTube's huge audience with precise targeting options, you can communicate your message with your desired audience effectively.
Your ads will appear at various points during video playback, capturing the users' attention and encouraging them to engage with your brand. The trick to achieve maximum engagement is to create compelling ad content, that resonates with your target audience and with a clear call to action.
Most internet users now prefer to digest visual content vs read copy on a web page. YouTube allows you to tell your brand's story in a visual format, allowing you to deliver a compelling and memorable experience for your brand through video advertising.
The great thing about creative video content, is the ability to story tell your offering to a potential customer and evoke emotions for users to take action and leave a good lasting impression.
One of the advantages of online video advertising with YouTube is its cost-effectiveness. You only pay when viewers engage with your content, whether it's through clicks or views
It is most common to pay for YouTube ads in the form of cost-per-view. This means that you pay if someone engages with your ad or views it. YouTube counts “a view” as a visitor who watches at least 30 seconds of the ad or the entire ad for short videos.
This pay-per-engagement model ensures that you get value for your advertising budget and offers a fantastic return on investment (ROI).
As a Social Platform, YouTube offers your brand the ability to build a loyal and engaged community who enjoy digesting, liking, sharing and commenting on your videos.
Uploading videos to YouTube is 100% free. Brands with large audiences can reach their subscribers free of charge, improving their ROI.
YouTube offers a very powerful analytics tools that provide valuable insights into your audience's behaviours and the performance of your ads. Their system allows us to track views, engagement data and conversion data, allowing us to refine our strategy based on the real-time data of the viewers watching and engaging with your content.
YouTube Ads We Offer
Skippable In-Stream Ads.
This type of ad can be shown either before a video or midway through it. They play for a minimum of five seconds, and then the viewer can choose whether or not to skip them.
Non Skippable YouTube Ads
Non-skippable ads play before, during, or after another video. As the name suggests, viewers do not have the option to skip your ad allowing you to reach viewers with your entire message. These videos tend to be between 6 and 15 seconds. Advertisers are charged on a CPM basis (Cost Per Thousand Impressions), and are very effective for brief but impactful messages.
Bumper YouTube Ad
Bumper Ads Bumper ads are very short video ads, which are designed to increase brand awareness with a short but impactful message. These videos are only 6 seconds long, so bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. These ads are not skippable and are played right before their YouTube video begins.
Bids are set based on target CPM (cost per thousand impressions) and they often work well when run in conjunction with other related YouTube ads.
Being only 6 seconds long, the cost for video development is also cost effective, when compared to a full long video production.
Do You Want To Talk Further?
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