LinkedIn Advertising
LinkedIn advertising works best when the goal of the campaigns are lead generation.
Why? Because most visitors to LinkedIn are not using the platform to make a purchase decision – they are using it as a social network where they can meet potential prospects, build their very own LinkedIn network, communicate with their connections and engage with any relevant content within their industry.
Get Specialist Help From An Experienced Team of Experts From An Agency You Can Trust!
As LinkedIn advertising experts, we will partner with your businesses to take your digital marketing strategy to the next level.
One of the biggest benefits of LinkedIn advertising is the unique targeting the platforms offers, which can’t be found on other other platform. Because LinkedIn is business platform and not a typical social network like Facebook, the data LinkedIn holds about it's users is very different. Instead of focusing on age and interests like most social networks, LinkedIn excels when you are looking to target specific industries, company names, job titles, professional skills and even a users education.
LinkedIn is therefore the best platform for reaching key decision makers, which are typically senior-level executives who would be difficult to identify and connect with on other platforms.
Our Ads Process
Gather Intelligence, Define Goals, Objectives & Kpis
We start with a 1-hour discovery call to understand your company's product and services, your key value proposition, and your typical customer persona.
We will also establish your goals and objectives so we can establish measurable KPIs to measure success.
Campaign Structure &
Building An Audience
After meeting with you to understand your objectives, we will get to work and do some research of our own around how to communicate your message to your ideal client and to create both a target and look-a-like audience list who we can communicate too.
Copywriting & Ad Design
Our team will get to work and begin crafting high-quality, click-worthy ad content which converts. We can create short and long-form texts, images and videos for your ads, depending on the format we feel will deliver the best results.
Our ads will not only give you high-quality leads, but are designed to increase your quality score, be concise to prevent irrelevant clicks and maximise your ad budget.
Landing Pages
We've seen over the years the value a killer landing page has on conversions with campaigns and their ability to seamlessly move prospects into qualified leads in the sales funnel.
If requested, we will get to work optimising or building your landing page, with the creative copy needed to convert the click into a conversion.
Campaign Launch
Once you’re happy with your LinkedIn strategy, we'll get to working on your campaigns. We'll start by craft high-quality ad copy and choosing suitable imagery from our stock library.
Alternatively, we'll work with you to acquire any imagery and videos you'd prefer to use.
Regular Tracking & Detailed Reporting
Our job doesn’t end when we launch your LinkedIn ads. We report weekly on your ad campaigns, which outlines the performance of your campaigns including the number of clicks, conversions and the return on ad spend.
In the background, we will be continuously testing and optimising every aspect of your campaign to identify any weak links, A/B test and rework the ads message, imagary etc to get the most out of your ad-budget.
LinkedIn Ads We Provide
Fortunately, LinkedIn has multiple paid options available, to ensure your content is put in front of your perfect customer regardless of where they are on LinkedIn.
We can create ads and content which are displayed in the form of:
- Paid & Retargeting Ads
- Retargeting Ads
- Sponsored Content
- Sponsored In-Mail
Do You Want To Talk Further?
We are a passionate group of digital marketers & web designers ready to partner with you to take your business to the next level!
Do you want to grow your business and gain more customers, but not sure how to go about it?
No matter where you are in your digital journey, get in touch with us today for your free marketing consultation & get your digital marketing strategy up and running.